Any good salesperson understands that piquing a prospective customer’s interest is only half the battle. Most people instinctively say “no” to sales pitches, making it difficult to gain new customers.
Introducing people to your brand in a friendly, approachable manner can assist you in overcoming this barrier. Have you considered using promotional coffee mugs to help your business grow? Mugs are both functional and cost-effective, and they serve as an appealing canvas for your brand message. When done correctly, promotional products raise awareness in such a way that customers want to incorporate your brand into their lives. Nothing lasts months on your desk, facing you and making an impression like a custom-printed coffee mug! Furthermore, customers will associate your brand with a hot cup of cocoa on a cold day, and Simply Merchandise in Australia can help you design and manufacture the perfect promotional coffee mug for your brand. Here are some reasons why coffee mugs are the perfect promotional gifts:
A Practical Gift
Everyone enjoys receiving a new, stylish mug, especially during the winter when the thought of a hot chocolate in the evening lingers in the back of everyone’s mind. Promotional coffee mugs make an excellent employee gift that they can keep in the office, and custom travel mugs make an excellent corporate giveaway item. Travel mugs are less fragile than coffee mugs and can be distributed easily at any event. Coffee mugs are used by people who do not drink coffee. There’s always a use for them, whether they drink tea or hot cocoa. Even better, when your recipients have company, they frequently serve hot drinks. There is another opportunity to market your company. When you give out coffee mugs, you are giving your audience the opportunity to advertise for you. Marketing dollars are perpetually giving.
A Good Incentive
A considerate gesture sets the tone for the rest of the conversation. Give customers a reason to relax their guard, and you’ll find it easier to get a “yes.” Customers who aren’t in the buying mood quickly leave when they realise you’re after a sale. Freebies can be intimidating. They assist you in retaining a customer’s attention long enough to achieve your desired goal, such as collecting email addresses or even just grabbing attention. Good quality & practical promotional gift is more likely to increase customer loyalty as well.
A Long-Lasting Gift
Coffee mugs do not degrade. The coffee mug you gave away ten years ago might still be in your recipient’s cabinet. Why not give something that will last? Mugs aren’t going to be thrown away or hidden away. Because they’re so useful, they’ll most likely find a prominent place in your audience’s cabinets. Even if they don’t use them today, they might in a year, two years, or ten years, giving you future returns on your advertising dollars.
Good Value For Money
Your marketing budget is limited. Invest them in areas where there is value. How frequently will your target audience use the product? Is it a one-and-done deal, or does it stand the test of time, providing a consistent return on investment? Coffee mugs provide a valuable return on investment. They are inexpensive but pack a powerful punch when used. Anyone who drinks or eats anything hot will appreciate the mug at some point, increasing the value of your giveaway.
Since a promotional coffee mug has so many benefits, it seems like a no-brainer to use them for your company’s branding efforts. Simply Merchandise in Australia can manufacture promotional coffee mugs that speak for your business, and will stay with your clients and employees for an eternity.